Privacy Policy

Our Privacy Policy describes how visitors and users of Mimi Live ("we") collect personal information, how we use and protect your personal information, your choices regarding your personal information, and your rights.


Mimi Live does not intend to create accounts for users Mimi Live are under the age of 16 or Mimi Live are considered minors under the laws of your country of residence or Mimi Live are under the age of 18 Mimi Live intend to use our live streaming services. Therefore, if you do not meet the age requirement, please do not use the Mimi Live Application or the Mimi Live Service.


If you do not agree to this Privacy Policy or our Terms of Service, please do not use or access the Site or App. By using or accessing this website or application, you agree to the terms of this Privacy Policy and our Terms of Service.


What Information Do We Collect

We obtain information about you through the means discussed below when we provide the Mimi Live Services. Please note that we need certain types of information so that we can provide the Mimi Live Services to you. i.User-provided Information ii.Collected Information for Legitimate Interests 

User-provided Information

You consent to provide some or all of the following Personal Information when you create an account on the App or use Mimi Live Services, such as uploading contents on the App or contact us for technical support:
• Registration information, such as your date of birth, phone number (or email, if applicable), password, user identifier and language;
• Profile information, such as your alias, profile images, gender, hometown, self-introduction, social media information, education, and career;
• User-generated contents (“UGC”), such as comments, texts, messages, pictures, images, videos, sounds, code or other data or materials that you upload, distribute or stream on the App when you use Mimi Live Services;
• Facial data, such as when you use some features provided by us to create special effects or emojis for your streaming section or pictures that you uploaded on Mimi Live Services, but such data will only be processed offline to fulfill the special effects or emojis and we will not use it for other purposes unless we have obtained your explicit consent or turn this into de-identified data; further, we will not use your facial data for marketing or advertising, nor will we share such data with any third party. In addition, if you utilize Real-Person Profile Picture Authentication, we collect your profile picture and facial-recognition video for Real-Person Profile Picture Authentication on the premise of your approval by comparing your profile picture with face-recognition video. This authentication can protect you from impersonators and fake accounts, or develop the authenticity of Mimi Live Services. We do not retain your face recognition video in our servers, such video is merely for verifying.
• Payment information, such as full name, billing address, billing zip code, billing country, date of birth, purchase amount, payment method, credit or debit card number or other payment information where required for payment;
• Transaction information such as the transaction serial number and transaction historical records after you purchased Paid Services;
• Your social network contacts with your permission, when you activate the “Discover Friends” function and allow us to access your contacts;
• Your Global Positioning System (GPS) information, after you permit us to do so but you may change the access to your GPS information via the settings on your mobile device;
• Your opt-in choices and correspondence with us, such as information used to verify with your account or to resolve your feedback or complaints; and
• Information you provide when participating in in-app surveys and activities.
• Information you provide from social media when you create a Mimi Live account by connecting with a third-party social media, such as Facebook, Instagram, Twitter, Google, or if you link a Mimi Live account with a third-party social media account; 

Collected Information for Legitimate Interests 

We may collect some or all of the following Personal Information about you when you use Mimi Live Services for legitimate interests:
• Network activity information, such as your browsing history, search history, the videos or pages you visited, the date and time of your visits, other users’ accounts that you subscribed to, and information regarding your interaction with other users;
• Information from Other Sources: We may obtain additional information from third parties and sources other than the Mimi Live Services. For example, we may obtain additional information from games or services you use, or social media networks (such as Facebook) for which you have approved our access. When you access the Mimi Live Services through social media networks or when you connect the Mimi Live Services to social media networks, you are authorizing Mimi Live to collect, store, and use such additional information and content in accordance with this Privacy Policy
• Device identifiers, such as your operating system, browser type, brand, model and serial number of your mobile device, Internet Protocol (IP) address, mobile carrier, screen resolution, language setting, IMEI number, IMSI number, and media access control address;
• Information regarding your access to and use of other apps;
• Other location information, such as the information based on your SIM card;
• Mobile advertising identifiers, which are used by mobile operating systems and made available to advertising providers to gather metrics on mobile apps (Apple’s IDFA or Google’s AAID) to help us and advertisers provide ads that may be more relevant to your interests;
• Metadata, associating with the UGC you provided us, which describes other data and provides information about how, when, and by Mimi Livem the piece of UGC was collected and how that UGC was formatted, such as hashtags used to label the keywords to the video and captions; and
• Cookies, small pieces of data to enable us to provide certain features, which are collected by us or our business partners to measure and understand the web pages you click on and how you use Mimi Live Services, enhance your experience using Mimi Live Services.

We may also collect, use and share your information to produce and share aggregated insights that do not identify you. Aggregated data may be derived from your Personal Information but is not considered Personal Information as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature, to generate statistics about our users, to calculate the percentage of users accessing a specific website feature, or to calculate ad impressions served or clicked on. 

Storage and access to cookies that are set in connection with the Mimi Live Services are governed by the Mimi Live Cookie Policy (“Cookie Policy”). 

How We Use Your Information 

When you install the Service on your device and register with Mimi Live, personally identifiable information about you may be collected during the download process for the Service (as requested from you during the download process) when you register with us. For registration through Mimi Live, you are required to provide your mobile phone number or your email address, city location, gender, name, depending on the device(s) you are using on the Service. You may also provide personally identifiable information, but that is optional. When you log in using your Facebook account, we may collect additional information you make available to us (see “Your User Profile”) below.

In addition, when you install the Service on your device and register with Mimi Live, you may will be asked to allow us access to your address book. If you consent, we will have access to contact information in your address book on the devices you use for the Service (names, numbers, emails, and Facebook ID, but not notes or other personal information in your address book) and we will store it on our servers and use it to help you use the Service, for example, by synchronizing your Mimi Live contacts between different devices you may want to use with the Service. If you do not want Mimi Live to store this information, you may opt-out through your account settings in the Mimi Live application at any time. However we may not be able to offer some of the features that require this information.

Mimi Live may also collect and gather non-personally identifiable information, such as certain profile information including country of residence and preferences. In addition, Mimi Live may collect and store information about your and others’ usage of and interaction with the Service and our websites, including matches, numbers of matches made by members, match durations, text messages, usage by geographies, device and connection information, IP address, device capability, bandwidth, statistics on page views, network type and traffic to and from our websites.

Mimi Live allows you to share text messages, photos, screenshots, videos, audios, and other communications in the Mimi Live application with other users, and if you choose to do so your text messages, photos, screenshots, videos, audios and other communications will be stored on our servers. In addition, if you choose to share these items with other Mimi Live users, we may not be able to remove them from our servers or make them unavailable to anyone you have shared them with. Sending and sharing text messages, photos, screenshots, videos, audios or other communications in the Mimi Live application is your decision. By choosing to share that information, you should understand that you may no longer be able to control how that information is used and that it may become publicly available (depending in part on your actions or the actions of others with Mimi Live you have shared the information). 

Mimi Live may also collect and gather user contents (e.g., photos, screenshots, audios, comments, and other materials) that you create on the Service. Your photo can be taken by other users on the Mimi Live, and If they use capturing function provided by the Mimi Live, those photos can be stored and used for Mimi Live and 3rd party’s service(eg, Facebook, etc.). You can change sharing option of 3rd party on the Mimi Live settings. If you do not agree with all the terms of this Privacy Policy, do not use the Service.

To complete a commerce transaction on Mimi Live item shop, you will be requested to provide your payment information, including your credit card number, card expiration date, CVV code, and billing address. In that event, we will transmit your information securely directly to a third party vendor or merchant Mimi Live will collect such information in order to process and fulfill your purchase. Mimi Live does not process or store your payment information. However, we may store other information about your purchases made on the Service, which may include the merchant’s name, the date, time and amount of the transaction and other behavioral information.

We also collect error-reporting information if the Service crashes or hangs up so that we can investigate the error and improve the stability of the Service for future releases. In general these reports do not contain personally identifiable information, or only incidentally. As part of these error reports, we receive information about the type and version of your device, the device identifier, the time the error occurred, the feature being used and the state of the application when the error occurred. We do not use this information for any purpose other than investigating and fixing the error.


How We Share Your Information

• Please note that if your profile is public, your content will be visible to anyone on the Platform and may also be accessed or shared by your friends and followers as well as third parties such as search engines, content aggregators and news sites. You can change Mimi Live can see a video or a picture each time you upload a video
• We may also share your information with other members, subsidiaries, or affiliates of our corporate group, to improve, optimize the Platform and to prevent illegal use.
• We may share your Personal Information outside of Mimi Live Services when we have your consent, either express or implied.
• We may disclose your Personal Information to members of our corporate group (that is, entities that control, are controlled by, or are under common control with us) to the extent this is necessary for services, customer management, customization of content, advertising, analytics, verifications, functionality and security, and compliance.
• We may disclose your Personal Information to our authorized service providers that perform certain services on our behalf. These services may include fulfilling orders, processing credit card payments, customization of content, analytics, security, map navigation, data storage and cloud services, supporting our functionality, and other features offered through Mimi Live Services. These service providers may have access to Personal Information needed to perform their functions but are not permitted to share or use such information for any other purposes. However, if you connect to a third-party service through Mimi Live Services or otherwise links your Mimi Live account with a third-party service, you are requesting and authorizing us to share or grant access to information on your behalf with such third party. We may also send information about the content that you watched or your activities on Mimi Live Services to such third party in order to upgrade your experience on Mimi Live Services.
• We may disclose or share your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our users is among the assets transferred. If such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your Personal Information uses information in a manner that is consistent with this privacy policy.
• We access, preserve and share your Personal Information with regulators, law enforcement or others where we reasonably believe such disclosure is needed to (a) comply with any applicable law, regulation, legal process, or governmental request, (b) enforce applicable terms of use, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address illegal or suspected illegal activities, security or technical issues, (d) protect against harm to the rights, property or safety of our company, our users, our employees, or other third parties; or (e) to maintain and protect the security and integrity of Mimi Live Services or infrastructure.
• We may disclose aggregated information about our users. We also may share aggregated information with third parties for conducting general business analysis. This information does not contain any Personal Information and may be used to develop content and services that we hope you and other users will find of interest. 

International Data Transfers 

Your Personal Information may be processed by us, our trusted third party suppliers outside of the country (s) in which you reside, including in countries where data protection and privacy laws or regulations may be equivalent to, or as protective as, the data protection laws and regulations in your country. In accordance with applicable data protection and privacy laws and regulations, we will implement appropriate measures to ensure that your personal information remains protected and secure when it is transferred outside of your country to a jurisdiction that has a less adequate level of protection of personal data. These measures include (where applicable) transferring pursuant to data transfer agreements implementing standard data protection clauses. 

We may also transfer your personal information outside of your country as permitted by applicable data protection and privacy laws and regulations. Examples include where we need to transfer your personal information: (a) to perform a contract with you (or to take steps before the contract at your request); (b) perform a contract in your interests; or (c) in relation to legal claims. 

Links to Other Websites or Application 

When you click on a link to any other website, mobile application or third-party content through Mimi Live Services, you will go to another website or other mobile application and another entity may collect information from or about you. We have no control over, do not review, and cannot be responsible for, these third-party websites or mobile applications or their contents. Please be aware that the terms of this privacy policy do not apply to these third-party websites or mobile applications or content, or to any collection of information after you click on links to these third-party websites, mobile applications or content. 


How we keep your information secured.

We take great care in implementing and maintaining the security of the Services and your information. We have put in place appropriate physical and technological safeguards to help prevent unauthorized access, to maintain data security, and to use correctly the information we collect online. These safeguards vary based on the sensitivity of the information that we collect and store.

Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those Mimi Live gain unauthorized access or abuse the Services, and we make no warranty, express, implied or otherwise, that we will prevent such access.


Your Choices 

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. Please note that your choice to disable cookies will be specific to the particular browser or device that you are using when you disable cookies, so you may need to separately disable cookies for each type of browser or device. If you disable or refuse cookies, please note that some parts of the Website may then be inaccessible or not function properly. 

You can at any time request to opt out from allowing us to send you push notifications by adjusting the permissions in your mobile device. 

You can switch off GPS location, Microphone, Camera or other similar functions on your mobile device if you do not wish to share them. You can also hide your location, videos uploaded, recent active time and other information by adjusting “Privacy” setting. 

You can choose not to provide us with Personal Information, but that may result in you being unable to use certain features of Mimi Live Services because such information may be required for you to register as a user, purchase Paid Services, participate in a promotion, survey, sweepstakes or make complaints. 

You can change the mobile advertising identifiers in your mobile device or limit advertising tracking through your mobile device’s privacy settings. For more information on how to change the advertising identifier privacy settings on your device, please visit http://www.networkadvertising.org/mobile-choice or http://youradchoices.com/appchoices. 

You can make changes to your information, including accessing your information, correcting or updating your information or deleting your information by editing your profile in the App. 

Children Protection

Mimi Live is not for children. If you do not meet the minimum age specified in the Mimi Live User Agreement, you may not be able to create a Mimi Live account or use the Mimi Live service.Mimi Live is not tolerant of any form of abuse or exploitation of children. If we have reasonable grounds to believe that you are involved in child pornography, or if law enforcement agencies ask us to do so, your data (including group information and private messages) may be shared with law enforcement agencies.


Retention of Your information 

We will retain your personal information and other information for as long as you maintain your Mimi Live account.

You may request deletion of your account at any time through:

Mimi Live App: Me > Settings > Delete account ;
Page: Follow the prompts on the page to delete your account within the Mimi Live application. If you have already deleted the Mimi Live application, you will need to download the app again to proceed with the deletion operation.


Changes and Updates to This Privacy Policy 

We may modify or revise our privacy policy from time to time. Although we may attempt to notify you when major changes are made to this privacy policy, you are expected to periodically review the most up-to-date version found at Mimi Live Services so you are aware of any changes, as they are binding on you. If we change anything in our privacy policy, the date of change will be reflected in the “last updated date”. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy. 


Contacting Us

If you have any questions about our Privacy Policy or any privacy-related matters, please contact us via email.




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